Modern Construction Company

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Project overview

Modern Construction is a leading construction and infrastructure company based in Mogadishu, known for delivering residential, commercial, and public sector projects with high standards of quality and professionalism. Despite their strong offline reputation, the company had limited visibility online and wanted to establish a digital presence that reflected their credibility.

Bastami Agency partnered with Modern Construction to build and grow their brand across social media platforms through targeted content, campaigns, and a long-term strategy.

Scope of Work

1. Social Media Marketing
We created and managed Modern Construction’s official social media platforms (Facebook, Instagram, LinkedIn), focusing on:

  • Project showcases and construction site progress updates

  • Company values, team highlights, and leadership vision

  • Industry education: materials, techniques, and local innovation

  • Testimonials and client satisfaction stories

2. Graphic Design
Our creative team produced clean, construction-industry-aligned designs for:

  • Project updates and announcements

  • Before-and-after visuals of completed works

  • Infographics on services offered (building, renovation, architecture, etc.)

  • Branding templates for consistency across posts

3. Ad Campaigns
We launched targeted ad campaigns to:

  • Promote ongoing projects and new developments

  • Generate leads for construction and renovation services

  • Reach business owners, real estate developers, and homeowners in Mogadishu

  • Strengthen brand trust and recognition

4. Content Creation
We developed weekly content plans covering:

  • Industry insights and trends

  • Behind-the-scenes construction work

  • Safety practices and compliance

  • Community impact and company milestones

5. Lead Generation & Engagement
Our approach emphasized building a qualified audience and turning followers into potential clients through consistent posting, campaign tracking, and engaging calls-to-action.

Results Achieved

  • Strong online presence built from the ground up

  • Increased page followers and daily engagement

  • Quality leads generated through ads and inquiry forms

  • Greater visibility for the Modern Construction brand in Mogadishu

  • Improved trust and credibility in the digital market

Project Name

Modern Construction Company SMM

Category

Social Media Marketing

Clients

Eng. Mohamed

Date

Dec 2022

Duration

9 Months

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