Infinity Hair & Skin Care

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Project overview

Infinity Hair & Skin Care is a premium beauty and wellness brand based in Mogadishu, offering professional hair treatments, skincare services, and aesthetic solutions. Their goal was to expand their reach, enhance their digital footprint, and attract a steady flow of clients in a competitive market.

In July 2021, Bastami Agency began a 9-month collaboration with Infinity Hair & Skin Care to build a strong online presence and generate qualified leads through targeted digital marketing.

Scope of Work

1. Social Media Marketing
We managed the client’s presence on key platforms such as Instagram and Facebook, creating engaging content tailored to their audience. Our strategy included:

  • Regular posting schedules

  • Educational and promotional content

  • Customer testimonials and behind-the-scenes posts

2. Graphic Design
To maintain a professional and attractive brand image, we delivered high-quality designs for:

  • Service highlights

  • Promotional flyers

  • Branded templates

  • Social media story animations

3. Digital Strategy & Ad Campaigns
We designed and implemented monthly digital marketing strategies aligned with the brand’s objectives. Ad campaigns were structured around:

  • Seasonal offers and packages

  • New service launches

  • Awareness campaigns for skincare and hair treatment solutions

These campaigns were optimized for reach, engagement, and lead generation.

4. Promotional Video Production
Our team produced short-form promotional videos showcasing:

  • Client transformations

  • Expert interviews

  • Walkthroughs of procedures and treatments
    These videos helped build trust and attract interest from potential customers.

5. Lead Monitoring & Optimization
We actively tracked and managed leads through social platforms and digital forms. By analyzing engagement data and ad performance, we refined our strategies to generate more qualified leads and reduce marketing costs

Results Achieved

  • Increased brand visibility and awareness across Mogadishu

  • A consistent stream of leads, especially for premium skincare packages

  • Improved online engagement and follower growth

  • High-quality content that positioned the brand as a trusted beauty expert

  • Strong Return on Investment (ROI) from paid campaigns and organic reach

This 9-month collaboration helped Infinity Hair & Skin Care establish a solid digital foundation and attract their ideal clientele in a short period of time.
 

Project Name

Social Media Marketing

Category

Digital marketing

Clients

Dr. Fartuun

Date

July 2021

Duration

9 Months

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