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Blacksea, Hodan, Mogadishu-Somalia
Fariid Express is a well-known logistics and money transfer company operating across Somalia and internationally. As digital competition grew, the company aimed to expand its presence on social media, attract new users, and strengthen trust in its fast and secure services.
In partnership with Bastami Agency, Fariid Express focused on building a powerful and consistent online presence to connect with clients more effectively and grow its user base.
1. Social Media Marketing
We developed and managed a tailored content strategy for platforms such as Facebook, Instagram, and TikTok. Content included:
Service highlights and benefits
Customer stories and testimonials
Visual campaigns promoting safety, speed, and reliability
Interactive posts to engage the audience
2. Graphic Design
Our creative team designed branded, eye-catching visuals for:
Daily and weekly social media posts
Campaign-specific graphics
Animated stories and reels
Custom icons and banners for promotions
3. Digital Strategy & Ad Campaigns
We crafted monthly advertising strategies focused on:
Increasing money transfer usage
Promoting specific routes or markets (e.g., local to diaspora)
Brand awareness across regions
Boosting engagement during peak transfer seasons
Ads were optimized for conversions and reach with precise targeting and A/B testing.
4. Promotional Videos
We produced short promotional videos for use on social media, covering:
How Fariid Express works
Office walk-ins and service demos
Seasonal promotions and reminders
5. Lead Monitoring & Optimization
We monitored engagement and conversion data across platforms, adjusting campaigns and content to drive more qualified leads and maximize budget performance.
Significant growth in followers and brand engagement
Better brand awareness in key regions (local + international)
Consistent lead generation and service inquiries via social media
Strong Return on Investment (ROI) from paid ad campaigns
Strengthened trust and customer loyalty through educational content
Fariid Express
Social Media Marketing
Mr. Abdifatah
March 2021
6 Month
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