City Law Clinic

  1. Home
  2. Project
  3. City Law Clinic

Project overview

City Law Clinic is a legal services and awareness platform run by City University of Mogadishu. Its mission is to offer legal education, free consultations, and legal aid to the public—especially underserved communities. At the start, the clinic had zero online presence and no existing audience.

Bastami Agency was brought on board to launch, grow, and manage their digital presence with a full-service social media strategy.

Scope of Work

1. Social Media Marketing
We created and managed official social media channels (primarily Facebook and Instagram) from scratch.
Key content included:

  • Legal tips and awareness posts

  • Know-your-rights educational series

  • Information on services offered

  • Event coverage and success stories

  • Youth-focused legal empowerment content

2. Graphic Design
We designed custom, brand-aligned visuals including:

  • Daily post templates and story designs

  • Legal infographic series

  • Campaign-specific visuals for topics like human rights, contracts, family law, and more

3. Digital Strategy & Ad Campaigns
Our strategy focused on:

  • Educating the public about legal rights

  • Promoting City Law Clinic’s free legal aid services

  • Driving trust and visibility among the youth and university students

  • Using targeted ads to increase reach and engagement in Mogadishu and nearby regions

4. Content Creation
We developed engaging, informative, and culturally relevant content in Somali and English, helping to build authority and relatability with the target audience.

5. Audience Growth & Community Engagement
Through consistent strategy and community engagement, we grew the page from 0 to over 5,000+ organic followers in just one month, with continued growth and sustained engagement over the one-year period.

Results Achieved

  • Rapid audience growth from 0 to 5K+ in one month

  • Sustained community engagement for a full year

  • Strong online reputation as a trusted legal clinic

  • Increased public awareness of legal rights and free services

  • Positive feedback from City University stakeholders and the public

Project Name

City Law Clinic

Category

Social Media Marketing

Clients

Prof. Abdikarim

Date

June 2022

Duration

1 Year

Share: